Net Words is a classic book I wanted to read for quite a while. I can't stand corporate mumbo-jumbo that gets slapped on web pages straight from brochures. This kind of communication isn't personal and it doesn't work.

Nick's book guides you to become more disciplined about the choice of words on the net. There's really no secret sauce to crafting a copy that sells big. It's about discipline. It's about understanding your end-users (customers).

I highly recommend this book to anyone involved in front-end design and development. Few companies understand the need for and employ online copyrighters. Become one!